When an Iconic Heritage Brand Meets Modern Art
Bangkok, Thailand, August 21, 2023 / TRAVELINDEX / Jim Thompson’s ARTISTS IN RESIDENCE Campaign redefined Thai fashion by seamlessly blending its exquisite Thai silk heritage and craftsmanship with the vibrant works of celebrated contemporary Thai artists. The resounding success of the campaign has left an indelible mark on the fashion world, infusing the Thai fashion industry with fresh energy and new possibilities.
Jim Thompson, the iconic lifestyle brand known for its exquisite Thai silk and craftsmanship, has pushed the boundaries of fashion by combining heritage charm with modern art. The resounding success of the innovative ARTISTS IN RESIDENCE campaign, launched at the beginning of 2023, has redefined art and fashion, leaving a lasting impression on the Thai fashion world. Celebrated Thai artists Pichaya Osothcharoenpol, Nakrob Moonmanas and Kittipong Khamsat (Goh M) infused the world of fashion with the vibrancy of modern art in their distinctive collections, captivating fashion enthusiasts like never before.
Nunnapat Verojanavat, Marketing Director of Jim Thompson, said of the campaign, “The ARTISTS IN RESIDENCE project has been a tremendous success, with celebrated Thai artists bringing unparalleled innovation and excitement to our collections this year. This unique and exceedingly effective campaign is a testament to the immense creativity and ingenuity within Thailand’s flourishing fashion and art industry.”
The Collaborations: A Fusion of Art and Fashion
Jim Thompson launched its Artists in Residence campaign with the Jim Thompson X Pichaya Osothcharoenpol Collection, which celebrated Chinese New Year. Inspired by traditional Chinese cultural elements, renowned artist, designer, and illustrator Pichaya celebrated the Year of the Rabbit with symbols of peace, patience, and prudence. Her contemporary digital painting techniques infused the collection with a vibrant palette of colours: reds, pinks, blues, greens, and yellows.
In time for Songkran (Thai New Year) was Jim Thompson X Nakrob Moonmanas’ Collection. Renowned Thai collage artist and illustrator, Nakrob Moonmanas, drew inspiration from the antiques and fine arts on display at the Jim Thompson House Museum. His artwork masterfully blended local history and culture, uniting the East and the West. The result was a visually striking and thought-provoking collection with historical iconography interwoven with cosmic and space exploration themes.
The third collaboration – Jim Thompson X Goh M Collection – challenged conventional perceptions of colour, fusing pop art, street art, and graffiti with Jim Thompson’s iconic lifestyle aesthetic. Goh M’s distinctive designs featured vibrant pop art-inspired prints with motifs of flowers, local fruits, plants, and elephants. The collection in purple, orange, and green featured Goh M’s signature print and graffiti style.
The ARTISTS IN RESIDENCE campaign has sparked significant interest among fashion enthusiasts, redefining the fashion landscape in Thailand.By collaborating with exceptionally talented Thai artists, Jim Thompson has successfully infused the Thai fashion industry with fresh energy and creativity. The exclusive collections created by these artists have garnered widespread admiration and accolades, attracting new audiences to the brand.
Jim Thompson remains committed to supporting Thai artists and as an iconic lifestyle brand continues producing unique and distinctive works that set it apart in global fashion and lifestyle trends. Stay tuned for more exciting projects from Jim Thompson that exemplify the perfect fusion of tradition and innovation.
About Jim Thompson No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries.
Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.